Leading Global Brands Join (RED)’s Campaign to Help Deliver an AIDS Free Generation by 2015
NEW YORK, NY (December 1, 2011) – (RED) today announced that three major global brands, The Coca-Cola Company, SAP and América Móvil with the Carlos Slim Foundation, have joined its team of Proud Partners and the campaign to help deliver an AIDS Free Generation by 2015. (RED), cofounded by Bono and Bobby Shriver in 2006, leverages corporate and consumer power in the fight against AIDS, and has to date delivered more than $180 million to the Global Fund to fight AIDS in Africa.
As Proud Partners, The Coca-Cola Company, SAP and América Móvil with the Carlos Slim Foundation, have each committed to deliver a minimum of $1million per year during the partnership. (RED) and its partners are focusing on helping to reach the goal of an AIDS Free Generation by 2015, one of the markers identified by the global health community for the Beginning of the End of AIDS. This means virtually eliminating the transmission of HIV from mothers to their newborn children in the next four years.
“We are delighted to have the support of these new corporate partners at a critical and exciting time in the global fight against HIV/AIDS,” said (RED) CEO Deborah Dugan. “With governments reducing their financial commitment to this effort due to the global economic downturn, (RED)’s role in driving more private sector involvement to the cause is more critical than ever. These new partnerships will bring us closer to our ultimate goal of ending the HIV/AIDS pandemic.”
“It’s encouraging to think that we could witness an AIDS-free generation during our lifetime,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. “We’re proud to help this effort and believe it complements the current work we’re doing in many parts of the world to educate and prevent HIV/AIDS as well as provide support to people affected by this preventable and treatable disease.”
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3 comments:
Visitor centers have mostly been turned over to non-profit, volunteer support groups.
Essa iniciativa deveria sim ser de todos as Empresas de um modo geral,pois toda pequena ação dessa natureza só tem a acrescentar para uma vida melhor e sem mortes por AIDS. / Alice do Brasil
AIDS IS A KILLER DIESES. WE HAVE TO FIGHT IT OUT, JOIN HANDS TOGETHER.
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