Congratulations to Howard Schultz, CEO of Starbucks, on being named Fortune Magazine’s Business Person of the Year for 2011. The article highlights how Howard blends capitalism with activism – both in the US and abroad – something we know about first-hand. As a partner of (RED)’s, Starbucks has been instrumental in helping fight AIDS in Africa. He leads by example and we are very grateful for his leadership and dedication.
Our favorite part of the article?:
“At a recent Nasdaq luncheon Q&A, Schultz was challenged about his expansive view of ‘corporate social responsibility’: Was it not the role of the corporation simply to maximize profits for shareholders, who in turn can use the process to do good in the world if they choose? And was it not arrogant for a corporation to do the do-gooding itself? Schultz would have none of it. ‘Companies should not have a singular view of profitability,’ he replied, with the conviction of a preacher rather than the caution of a CEO. ‘There needs to be a balance between commerce and social responsibility… The companies that are authentic about it will wind up as the companies that make more money.’”
Congratulations Howard. And thank you.
Click here to read the full article.
Thursday, November 17, 2011
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