Help Us Turn the World (RED) for World AIDS Day – December 1st

December 1st is World AIDS Day and we need your help to turn the world (RED) to bring attention to the possibility of an AIDS Free Generation by 2015. Last year nearly half a million babies were born with HIV. By 2015, that number could be zero – creating the first AIDS Free Generation in 30 years.

We need your help to raise awareness of this fact. Here’s how: when you go (RED) on your favorite social networks, it will help turn our map of the world (RED).

1) On Facebook, change your profile picture to a (2015)RED image

2) On Twitter, tweet one of our (2015)RED messages using #turnred
- Dec 1 is World AIDS Day @joinred fact: 430,000 babies born with HIV last yr. By 2015 that could be 0. #turnred www.joinred.com
- Dec 1 is World AIDS Day. Tell the world that an AIDS Free Generation is due in 2015. #turnred to map it. @joinred www.joinred.com
- Tweet #turnred & turn this map of the world (RED). Dec 1 is World AIDS Day. Join @joinred www.joinred.com

3) On Foursquare shout #turnred on December 1 from any check-in and you’ll unlock a (RED) badge. Then post it on Twitter.

4) Meetup on December 1 to discuss how you can help make a new generation, born HIV-free in 2015, a reality. Check to see if a Meetup is taking place in your area or create your own.

5) On Flickr upload a (RED) picture and tag it #turnred

6) On YouTube watch (RED)’s documentary THE LAZARUS EFFECT


All of these small actions will add up. Each time someone takes one of these actions, the message will be mapped to our data visualizer map, that we’ve developed with Ushahidi - a crowd-sourcing platform created by a technology team in Kenya. Each action will help turn that time zone on the map the color red. The more activity, the deeper the color.

On December 1, we hope you’ll join us to turn the world (RED) to show that THE AIDS FREE GENERATION IS DUE IN 2015.

Thank you.