Penguin Classics have captured the imagination of millions of readers around the world for generations, transforming the way people think, feel and read forever. We are delighted to announce that Penguin Classics have partnered with (PRODUCT)RED™ to bring you a selection of some of the best books ever written.
Well known for its iconic cover designs over the years, to celebrate the partnership with (RED), Penguin’s design team has commissioned original artwork for each title, beautiful eye-catching designs that break from the conventional Penguin Classics black to red. As Jim Stoddart, Art Director, Penguin says: “ The (PENGUIN CLASSICS) RED editions bring an unconventional and stimulating twist to the Classics livery, while still chiming with the author.”
(PENGUIN CLASSICS) RED editions: Leo Tolstoy's Anna Karenina, Edith Wharton's The House of Mirth, Bran Stoker's Dracula We have high hopes that these (PENGUIN CLASSICS) RED editions will bring the power of literature and the word to the ongoing global (RED) campaign to help eliminate AIDS in Africa. Throughout history, each of these books has in its own way changed the world. Dramatic or groundbreaking characters such as Tolstoy’s spirited heroine Anna Karenina and Bram Stoker’s hypnotic Dracula have enriched lives, changing and challenging us.
Penguin will be contributing 50% of the profits from (PRODUCT) RED editions to the Global Fund to help eliminate AIDS in Africa. The books will be available worldwide starting on 20th May. Check out their website for details of where they ship to. The books are also available on Amazon.co.uk at the links provided below:
House of Mirth
Dracula
Notes From Underground
The Turn of the Screw
Anna Karenina
Therese Raquin
Great Expectations
The Secret Agent
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2 comments:
This is GREAT! What a wonderful, creative way to help the Global Fund & to reach a whole new audience with the message of (RED).
Thanks once more to your innovation, (RED). I look forward to seeing what other new (RED) partners you will be revealing in the future. For me, I hope that "Little Women" will be the next (Penguin Classics)RED book produced.
ALWAYS (RED) AT HEART, debbie :)
www.myspace.com/mulago
To marry great literature with superbly designed covers is pure genius. These are just uber cool. This is also a great way for bookaholics to not only read great stories but also to extend help. :)
Btw, I blogged about this here:
http://pachuvachuva.wordpress.com/2010/11/05/cover-cravings-2-penguin-classics-red. ^_^
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