Friday, March 12, 2010

Football Leagues Go (NIKE) RED

We love all of the (RED) we keep seeing on the football (soccer in the US!) field! And this weekend we’ll be getting even more.

The biggest leagues of Europe send their champions into continental competitions against each other, but rarely do they get together for a common goal. This weekend they will - and that goal is to help eliminate AIDS in Africa. England's Barclays Premier League, Spain's La Liga BBVA and Italy's Serie A TIM will turn (RED), as the games will be played with the new special edition NIKE (PRODUCT) RED ball - a unified show of support for the Lace Up Saves Lives (NIKE) RED partnership.
The (NIKE) RED ball is a specially designed T90 Ascente - the same ball currently used by all three leagues. But for one weekend it becomes more than a tool for victory. Spiraling red around the field, the ball becomes a symbol bigger than any game, team, or league.

The global battle to stop the spread of HIV/AIDS is greater than any trophy and will require all of us to play on the same team.

The balls are available to buy now for $150 / £150 here.

Learn more about LACE UP SAVE LIVES

And outside of the three leagues, look out for these other games which will also be (NIKE) RED -themed
-- 13 March: Hertha BSC vs. FC Nurnberg (Germany)
-- 24 March: FC Basel vs. FC Zurich (Switzerland)
-- 20 March: FK Austria Wien vs FC Salzburg (Austria)
-- 20 March: PSV vs. FC Twente (Netherlands)
-- 20 March: Trabzonspor vs. Galatasaray (Turkey)
-- 1 April: Corinthians vs. Cerro Porteno (Brazil)

1 comments:

Ian Eisenberg said...

Hi, thank you very much. good job.