Today is a very exciting day. It’s the launch of (NIKE) RED in 13 countries around the world. Nike has created Nike (PRODUCT) RED laces – designed to fight AIDS in Africa. 100% of the profits go to the Global Fund and to Nike football-based programs (ie: soccer!).
(NIKE) RED launched today at NIKETOWN in London with Bono and some of the world’s best footballers - Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrei Arshavin (Arsenal), Marco Materazzi (Inter Milan), Denilson (Arsenal), Lucas Neill (Everton), Clint Dempsey (Fulham) and Seol Ki-Hyeon (Fulham). It was incredible. The world press turned out to see this partnership come together.
Check out some of the coverage below:
Nike CEO Mark Parker, Didier Drogba (Chelsea), (RED) CEO Susan Smith Ellis, Bono and Prof. Michel D. Kazatchkine, the Executive Director of the Global Fund to Fight AIDS, Tuberculosis and Malaria, help launch (NIKE) RED. Read More here.
We’re working with Nike to leverage the power of sport to fight HIV and AIDS in Africa. Together we’re focusing on two initiatives: Educate and Medicate. Our aim is to ensure that HIV positive people in Africa have access to the medicine they need to stay alive and to continue to build education programs through the power of sport.
The first product to be introduced are (NIKE) RED laces. The laces are specifically designed for football boots. But anyone can wear them. You, me, Drogba, Bono….and wear them in many ways. Bono’s been wearing them on the U2 360 tour and ‘Man of the Match’ Drogba actually wore them during yesterday’s Chelsea v. Arsenal match. Have a look.
So simple, yet so powerful! Lace Up Save Lives. Buy them at NIKETOWNS around the world or online here.
Jen @ (RED)
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12 comments:
I love this!! will be getting my red laces tho i have no lace-up shoes. will make glass-chains from them, or braclets - great idea.
This is inc(RED)ible :)
We are in the process of changing our social networking profiles to RED also!
Where do we actually buy these laces?
I will use the same laces as Bono uses! I love this idea, is great :)
Dj.Shakez - You can buy the laces at NIKETOWNS around the world and at www.nikefootball.com/red. Thanks for your support!
blasterous is proud to support this cause.
Just bought two pair on the nike website... now I am not so mad at my dog for eating the laces out of my Sambas.
have Nike (Red) Laces on my running shoes :)
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Best blog post title of the year.Great comments all around. I like how there are a variety voices coming through.
Fighting aids with Nike is awesome.I really like these red laces.Al l companies have some social responsibilities and Nike have done a great job in this regard.Its really green blog entry.
Great blog post! I have to tell my father about this website. Great job. It is so beautiful! Style, personality and beautiful ，the theme of our young people! They put clothes and trousers with a great personality!
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