(RED) and Fashion Week

Fashion Week. London. New York. (RED)’s been there.
The first night of New York Fashion Week saw the launch of an appropriately glamorous new (PRODUCT) RED Special Edition: the jewelry designer Solange Azagury-Partridge’s Hotlips ring for (RED).

The ring has been an instant hit. It’s already been spotted on the hands of some of (RED)’s famous friends – Alek Wek, Erin O’Connor, Daisy Lowe, Sienna Miller, Davina McCall and Elle MacPherson to name a few. All this is great news, as Solange is contributing 50% of its profits from the sale of each ring to the Global Fund to help eliminate AIDS in Africa.


(RED) continued its presence as the fashion world shifted across the Atlantic. At the Armani pop-up cafe in the St Martin’s Lane hotel in the heart of London Fashion week, the Armani team played host to the industry while (RED) videos played and bloggers tapped away on Dell (PRODUCT) RED Minis. Meanwhile, a team of journalists from Grazia, one of the UK’s favorite magazines, showed their support for (RED) by reporting from the front rows of the shows using their handbag sized Dell (PRODUCT) RED Minis.

Roll around Fashion Week 2010!