Why the colour (RED)?

Thanks again so to all of you who answered our call for questions on Facebook and Twitter of ‘what do you want to know about (RED)?’. We’ll be responding to the top 5 questions and today we’re on to question number 2:

Why the colour RED?

Because AIDS in Africa is an emergency and red is the color of emergency. 4,100 people die in Sub-Saharan Africa everyday from AIDS. There are 33 million people in the world living with HIV, 22 million of them are in Sub-Saharan Africa*. Its impact disrupts families, societies and economic development. Those who are ill are not able to work and take care of their families.

Yet AIDS is preventable AND treatable. For around 40 cents each day we can give someone the antiretroviral (ARV) medicine they need to regain strength and live a productive life. And this transformation can happen in just 60 days. It’s a true transformation called the ‘Lazarus Effect.’ It’s what happened to Sylvia when she started ARV treatment. Just click on the video to have a look.

*According to the UNAIDS 2008 Report on the Global AIDS epidemic