Keep the Answers Coming

We have another couple answers for you if you responded to our call for questions on Facebook and Twitter of ‘what do you want to know about (RED)?’ Thanks for that! And if you didn't ask we hope you're learning a lot about us anyway! We’ll be responding to the top 5 questions and today we’ve got questions 3 and 4.

How do you choose your partners and how much do they give away?

Let’s start with the first part of this question - how do we choose our partners? It’s about finding that right fit. We choose them and they equally choose us. We look for a couple of key things in the brands we partner with: a commitment to eliminating AIDS in Africa, great products and services, and a commitment to marketing those products so that we can generate a substantial amount of money for the Global Fund. Each part is equally important to us. Our partners make a contribution to the Global Fund, at no cost to you, each time you chose a (RED) product so its vitally important that we have great products that you’ll love.

The kinds of brands that turn (RED) are progressive leaders in our mind. They are putting their best designers, merchants and retailers to work for people who may not be their customers but who are part of our global community. These companies give up to 50% of their profits to help fund AIDS treatment for people living with HIV in Africa who would otherwise not have access to treatment. The actual amount each company contributes varies – you can see this on our partner’s section of our web site at – and to see the impact that individual products have, check out our impact calculator.

What new (RED) products are out there and do you have any new partners to come?

Yes! There are lots of great (RED) products out there. We’ve put together an album for you so that you can see highlights of what’s currently on offer. Have a look, and if you like a product click on it to get more information about price and availability.

Our partners are constantly launching new (RED) products and some of the latest that have been launched are Gap’s line of Graphic T-shirts for (RED) with new designs hitting stores every few months, the DELL (PRODUCT) RED Mini netbooks, the new (STARBUCKS) RED range, new Converse ONE HUND(RED) designs continue to be launched online, and new Hallmark card designs hit stores every few months. Please keep in mind that availability varies by country (and we’re working on making (RED) available in as many countries as possible!).

As well as all these exciting products, we do have more partners to come. We can’t share who they’ll be just yet. But we do want you to be the first to know that we’re launching several new partners by the end of this year!