Wednesday, June 17, 2009

Coffee Break

A look at day two from our delegation traveling through Ethiopia and Ghana.


What was one of today’s great highlights? Efficiency, energy and entrepreneurialism harnessed around Ethiopia’s oldest product: coffee. For someone that treasures their morning latte, it was truly an inspirational lesson.

Ethiopian’s take their coffee seriously, which is not surprising given that it contributes 60% of their export earnings (valued at $525 million) and employs 15 million farmers.

Our first briefing was at the Coffee Cooperative, an efficient model of scalable enterprise that provides farmers with a platform to sell their coffee. Over the last decade, this cooperative has successfully grown in size and scale.

Our next stop was the “Coffee Plant and Warehouse Enterprise,” a plant that processes over 600 metric tons of coffee per year. We were immediately captivated by the “Stacking and Storage Plant,” the spot where the Cooperative coffee first arrives from various farms. The delivery team of 150 unload the bags from the truck and run with lightning speed—with the 85 kilo bag on their head—to their next teammate, who stacks the unsorted coffee bags on a trolley and runs even faster to deposit the bags into the sorting area. Next, four durable machines sort the beans by grade, depositing them into the “sorting room.” Here, 200 women hand sort the beans, the sound of their peaceful efficiency in stark contrast to the high-pitched hum of the earlier machines. Finally, the sorted coffee is stored until the order is fulfilled and sent to the port of Djibouti.

And why the speed of the runners, who deliver 85 kilo bags with great hollering and cheering during an eight hour day? Load balancing of the four processing machines ensures consistency of operation. Now that’s a stimulant!

This energetic plant employs approximately 1000 people – 380 contractors, 400 women and 150 delivery men. Plum jobs are the permanent employees – paid over one dollar per day, with eligibility for an annual bonus, limited healthcare and the opportunity to benefit from the sale of the “by product husks.” Temporary workers are paid 50 cents a day, with a three month contract.

Our last stop of the day was a true inspiration. The Ethiopia Coffee Exchange (ECX), founded by Dr. Eleni Gabre-Madhin, opened in April 2008. The ECX, an open outcry system, now trades 100% of Ethiopia’s coffee, plus a portion of other grains. This is Africa’s first electronic commodity exchange: a model of trust, transparency and integrity. Now that’s inspiring entrepreneurialism!

-Juliet Flint

1 comments:

webmastermarkt said...

How is this coffee sold? offline-shops or directly on internet?

Igor