Photoblog: (RED)MOND

Some new photos to share...

In support of the new Dell + Windows (PRODUCT) RED partnership, Microsoft has turned their Redmond, WA campus (RED).

Here are some shots to show you how excited Microsoft employees are about (RED)!

UPDATE: We just saw this post by a Microsoft employee: Windows Vista Ultimate (PRODUCT) RED - it's Personal! Lorrin tells us why she is excited about the Windows joining (RED)... check out her new (RED) hair, too!

Photoblog: Dell + Windows (PRODUCT) RED

We thought you might want to get some more detailed photos of the new Dell + Windows (PRODUCT) RED line, so here are some shots courtesy of the Windows team!

Click here to buy Dell + Windows (PRODUCT) RED now!

For more info:
www.dell.com/joinred
www.windowsvista.com/joinred

Dell XPS One (PRODUCT) RED All-In-One PC, featuring Windows Vista (PRODUCT) RED

Dell XPS One (PRODUCT) RED All-In-One PC, featuring Windows Vista (PRODUCT) RED (keyboard)

Dell XPS One (PRODUCT) RED All-In-One PC, featuring Windows Vista (PRODUCT) RED (logo close-up)

Dell XPS M1330 (PRODUCT) RED and Dell XPS M1530 (PRODUCT) RED notebooks, featuring Windows Vista (PRODUCT) RED

Dell XPS M1330 (PRODUCT) RED notebook, featuring Windows Vista (PRODUCT) RED

Dell XPS M1330 (PRODUCT) RED notebook, featuring Windows Vista (PRODUCT) RED (back)

Dell XPS M1330 (PRODUCT) RED notebook, featuring Windows Vista (PRODUCT) RED (close-up)

Dell XPS M1330 (PRODUCT) RED notebook, featuring Windows Vista (PRODUCT) RED (logo close-up)

Dell 948 (PRODUCT) RED All-In-One printer

Dell 948 (PRODUCT) RED All-In-One printer (close-up)

Bono, Bill Gates and Michael Dell announce Dell + Windows (PRODUCT) RED

Bono, co-founder of (RED); Bill Gates, founder and Chairman of Microsoft; and Michael Dell, founder and Chairman of Dell; together at the World Economic Forum announce that Dell and Microsoft are joining (RED) to help fight AIDS in Africa, with the introduction of a series of Dell (PRODUCT) RED personal computers powered by Windows Vista Ultimate (PRODUCT) RED. Photo by Remy Steinegger

(RED) welcomes Dell and Windows

We're proud to partner with Dell and Windows to offer you the latest way to help eliminate AIDS in Africa. When you choose a beautiful and state-of-the-art PC running Windows Vista Ultimate (PRODUCT) RED, enhanced with special (PRODUCT) RED content like wallpapers and gadgets, Dell and Windows will make a contribution to the Global Fund. It's simple, and it's no extra cost to you.

With each purchase of a Dell (PRODUCT) RED PC, Dell and Windows will jointly make a contribution of $50 to $80 – depending on the PC you purchase – to the Global Fund, to invest in African AIDS programs, with a focus on the health of women and children. Dell will also make a contribution of $5 for every Dell (PRODUCT) RED printer sold.

To put the impact of a single purchase into perspective, the $80 contribution generated by the choice of a Dell XPS One (PRODUCT) RED PC with Windows Vista Ultimate (PRODUCT) RED is equivalent to more than six months of lifesaving antiretroviral medicine for a person living with AIDS in Africa.

Perhaps more than any previous invention, the PC empowers you to change the world. It has fundamentally changed how we connect and communicate with one another, and now it can now help eliminate AIDS in Africa.

BUY NOW

Learn more at:

DELL.COM/JOINRED

WINDOWSVISTA.COM/JOINRED

Preview the (RED) Art Auction

At SOTHEBYS.COM/RED, take a peek at the (RED) Art Auction, to be held on Valentine's Day at Sotheby's in New York. Hosted by Damien Hirst and (RED) co-founder Bono, the auction will feature donated works from more than 60 contemporary artists, including Jasper Johns, Jeff Koons, Cecily Brown, Takashi Murakami, and of course, Damien Hirst, seeking to raise $46 million for the Global Fund, to help eliminate AIDS in Africa.

Damien Hirst said to the Independent newspaper, "Money is a key and what we raise from this auction will make a huge difference for a lot of people. For a relatively small amount of effort on each artist's part we can actually save many lives. It's great to be able to give something back and make a difference."

>> Learn more about the auction and preview artwork
>> Read Hirst persuades art world's biggest names to go (RED)
>> See the (RED) Auction on the Financial Times' front page
>> Buy a copy of the (RED) Art Auction catalogue, with 100% of the proceeds going to the Global Fund, to fight AIDS in Africa

(PRODUCT) RED front and center at Hallmark Gold Crown stores

I love my local Hallmark Gold Crown store. Look at their displays of Hallmark (PRODUCT) RED. :) Check out the Hallmark Gold Crown store near you for great new (PRODUCT) RED stuff, including everyday greeting cards, Cards with Sound, gift wrap, a journal, a gift book, the Mali mudcloth gift bag, INSPI(RED) keepsake ornament, and much more! And of course, each Hallmark (PRODUCT) RED purchase you make will help eliminate AIDS in Africa. --bn

The Middle Piece, a guest blog by Dr. Agnes Binagwaho

To mark World AIDS Day 2007, I visited with (RED) shareholders in Rwanda. Among the clients, caregivers and officials with whom I met, was Dr. Agnes Binagwaho, Executive Secretary of the National Commission for the Fight Against HIV/AIDS. Dr. Agnes epitomizes the amazing accomplishments of the country in strategy and spirit. She made several compelling points about the importance and impact of Rwanda's efforts to bring all stakeholders into the decison-making process around disease eradication and beyond. In doing so, she described (RED) as the "middle piece" to Rwanda's economic development. I asked her to describe in her own words what she meant. Below is her explanation. --Tamsin

With the first funds to finance the fight against AIDS, we reinforced our health system, improved access to care for communities and established a solid platform with strong leadership and a clear vision. However, two years ago we weren't sure that additional funds to support the HIV/AIDS work would be available to sustain our achievements. We were nervous that many of what we had built might crumble if the money dried up. This negative energy was dispiriting.

But then (RED) came. It was the "middle piece" upon which we could place the next floor of upward progress. (RED) monies ensured the sustainability of Rwanda's efforts. (RED) brought the positive energy back, allowing creativity and innovation to flow again.

Tackling HIV and AIDS is just a piece of the economic development puzzle. Fighting this disease – and defeating it – builds our capacity to address all the Millenium Development Goals. It makes us open-minded and open-hearted. In Africa, we need to share our experience and help each other.

(RED) gives Rwanda the peace of mind to do much more for our population and our neighbors in other countries, many of whom visit us to learn and collaborate to make our futures brighter.

Dr. Agnes Binagwaho is currently Rwanda's Executive Secretary of the National Commission for the Fight Against HIV/AIDS. She is also a member of the expert panel of the Country Coordinating Mechanism in Rwanda for the Global Fund and the chair of the PEPFAR Steering Committee in Rwanda. She is member of several boards and foundations combating AIDS and infant mortality. Dr Binagwaho has also co-coordinated the Task Force of the Millennium Development Goal Project for HIV/AIDS on access to essential medicines.

And the winner is…

Thanks for sending in your submissions to our first Hallmark (PRODUCT) RED greeting card design competition! We’re happy to say that a bunch of you really got what we were doing and sent Hallmark some solid, heartfelt designs.

From the pool of submissions, Hallmark and (RED) picked the top 10 finalists – which were then produced by Hallmark and are now for sale on HALLMARK.COM/YOU until the end of February. Each finalist also won $250 in cash and in their name, Hallmark contributed that same amount to the Global Fund, to help eliminate AIDS in Africa.

Meanwhile, the people all over the world have been voting on their favorite finalist – creating the competition’s Grand Prize Winner. And that’s the big news today:

Erin McGuire is now our Grand Prize Winner, which means that Hallmark will contribute $2,250 to the Global Fund in her name, her card will remain for sale on HALLMARK.COM/YOU for a full year, and she will be awarded the matching amount of $2,250 cash.

What can the Global Fund provide in Africa with the $4,750 that it will receive in total from Hallmark? This amount can cover the cost of antiretroviral treatment for one year for 20 people living with HIV; provide 450 rapid tests to detect HIV and deliver instant test results; cover the cost of 2,083 single-dose nevirapine treatments for mother and baby, to prevent the transmission of HIV from mother to child; and provide a year's worth of school materials and daily hot meals for 10 children orphaned by AIDS.

Congratulations, Erin! Way to make an impact.

And for all those of you who are not Erin, know that you’ll still be able to participate in one of Hallmark’s new and ongoing card competitions. Watch out for the next (RED) competition later this year!

Go on over to HALLMARK.COM/YOU to find out more, buy the finalists’ cards and start connecting...

Thanks everybody.