The (RED) Room

(RED) is bringing a display of Annie Leibovitz's photography to the National Portrait Gallery in London from 27th November – 4th December to mark World AIDS Day (1st December 2008).

The display will feature portraits shot by Annie Leibovitz for (RED)'s partnership with Gap, as well as portraits taken for Vanity Fair's historic Africa edition covers in July 2007. The Vanity Fair photography captures highlights from this unique edition which saw an unprecedented set of 20 covers photographed by Annie and featuring some of the world's most prominent people, with one thing in common - Africa. The portraits include Madonna, Barack Obama, Alicia Keys and George Clooney.

The Gap photography is lifted from campaigns of celebrities shot by Annie to mark the launches of the Gap (RED) partnership in 2006 and the one year anniversary in 2007. The images present a theme of 'Individuals.' Famous faces, including Christy Turlington, Penelope Cruz and Chris Rock, are pictured wearing their favourite Gap (PRODUCT) RED TM item in a way that expresses their own personal style.

The display will be celebrated at the Gallery with a public, (RED) late night opening on Thursday 27th November. On the night, the National Portrait Gallery will contribute £2 from every late night ticket sale to the much anticipated retrospective exhibition; Annie Leibovitz: A Photographer's Life, 1990-2005 to the Global Fund.

Since (RED) was launched in 2006 by Bono and Bobby Shriver, $115 million has been generated by (RED) partners and events for the Global Fund, the recipient of (RED) money. 100% of this money is used on the ground in Africa to fund AIDS treatment and education programmes in Ghana, Swaziland, Lesotho and Rwanda. Key components of activity include provision of antiretroviral treatment for HIV positive individuals, feeding and educating children orphaned by AIDS and providing the low-cost treatments needed to reduce the risk of transmission of HIV from mother to child. There are currently more than 80,000 people on antiretroviral medication with support from funds generated by (RED) activity.

One of the most celebrated photographers of our time, Annie Leibovitz has been making witty, powerful images documenting American popular culture since the early 1970s. Her work also includes creating iconic (RED) moments to inspire and create desire for (RED) products created by some of the world's leading brands.