Malaak and Chris Rock and Dell (PRODUCT) RED: helping kids connect in Bushwick, Brooklyn

Bushwick, Brooklyn, NYC - Chris and Malaak Rock hosted more than 250 Brooklyn children and staff from The Salvation Army Bushwick Community Center here to celebrate the opening of the Center’s revitalized library – which features new books, furniture, shelving and carpet created by Target, and (we are very proud to say) brand new Dell (PRODUCT) RED laptops and desktops! The computers looked beautiful in the space, and of course, will go a long way to help foster literacy and social engagement in the community. “For me, as a parent,” said Malaak, “ I feel like reading is fundamental. I really believe that you need a computer to be literate.” As a child, Chris Rock attended after school and summer programs at the center. “I played here as a kid after school. I played pool, basketball, foosball, I got beat up here a couple of times and I learned how to fight here to, “ he said. The couple have been strong supporters of (RED) since its inception: “We cannot think of anything better than getting people to exercise their consumer power by buying (RED) products to help eliminate HIV in Africa. Dell is one of the amazing companies that partner with (RED) and we are so grateful for their generosity. Thanks to Dell, children from Brooklyn have access to computers that bridge the digital divide.” Thank you Dell!