INSPI(RED)

We frequently feature stories in this blog about all the amazing things members of the (RED) community are doing to inspire friends, family, co-workers and neighbors to take action and exercise the power of (RED). Here’s one story that takes the concept of shouting (RED) from the mountain top to a whole new level….

On March 27, experienced mountaineers Jeff Dossett. Melissa Arnot and David Morton set off on a nine week expedition to reach the summit of Mount Everest – an expedition they have turned (RED). Everest Team INSPI (RED), led by Jeff Dossett of Washington state, who is executive producer and general manager of the MSN Media Network, plans to scale the 29,035-foot peak by late May. By making an attempt on the summit, the team hopes to excite others to support (RED) and impact the lives of people with HIV/AIDS in Africa. You can hear their stories and follow their progress through pictures and dispatches here.

In their own words, EVEREST TEAM INSPI(RED) explains: “….just as the highest mountain on earth is climbed one step at a time, we believe that the fight against HIV/AIDS in Africa will be won through the combined efforts of millions of individuals inspired to take action.”

Tamsin