Conversations, Take Two!

Last night was the second Converse Conversations event—a fantastic mix of music and art showcasing some of the 100 sneakers created for the 1HUND(RED) campaign.




2008 marks the 100th year anniversary of Converse, and to celebrate that milestone and our collaboration they commissioned various graffiti, street and musical artists to produce a shoe inspired by the global fight against HIV/AIDS in Africa. Converse contributes
5-15% of the net profit directly to The Global Fund. The Fund then distributes the (RED) money to various areas in Africa affected by the disease.

The Open House gallery in SoHo was the venue where the over-capacity crowd mingled with other sneakerheads and viewed the first 50 shoe designs. 1HUND(RED) campaign contributors Mike Schall, Rinzen and Rostarr produced additional installation pieces for the audience to enjoy.





Thurston Moore (yeah, the Sonic Youth legend!) started the night off right with some great old-school Hardcore (Soft Boys, Buzzcocks, etc…). Simian Mobile Disco then came in for an hour-plus DJ set. Those expecting to hear tracks off Attack Decay Sustain Release were treated instead to some great old-school shoegazer stuff and other rare nuggets.




And there was a “removable wall” where guests could show off their own skills and leave a personal signature at the event.






All-in-all, another great evening for Converse and (RED). Keep checking back on this blog for news – lots more to come.

And, I’ve said it before but it bears repeating…get creative and design your own Converse!

-Brad