Take a tour of the (Gap) RED Room with Grammy Award-nominated singer Natasha Bedingfield in the latest video on (RED)'s YouTube channel! Natasha and our (RED) CEO Bobby Shriver guide you through the stars' hangout backstage at Grammys, where the green room has gone (RED) in support of the fight against AIDS in Africa. Natasha shows off (Gap) RED items in the room and also tells us why she's joined (RED). Many thanks to the (Gap) RED team for their hard work in setting up the room!
Wednesday, February 28, 2007
Tuesday, February 27, 2007
Bono to Receive NAACP Chairman's Award
Bono, co-founder of (RED), will receive the NAACP Chairman's Award at the 38th NAACP Image Awards.
NAACP Board Chairman Julian Bond said, "We are delighted to honor him with this award in recognition of the differences he has made and to acknowledge his ongoing campaigning to actively engage Americans from all walks of life in the fight against extreme poverty and the global AIDS pandemic."
Tune in on Friday, March 2 (8 PM EST/PST) to the live broadcast on FOX! Go to naacpimageawards.net for more information.
NAACP Board Chairman Julian Bond said, "We are delighted to honor him with this award in recognition of the differences he has made and to acknowledge his ongoing campaigning to actively engage Americans from all walks of life in the fight against extreme poverty and the global AIDS pandemic."
Tune in on Friday, March 2 (8 PM EST/PST) to the live broadcast on FOX! Go to naacpimageawards.net for more information.
Friday, February 16, 2007
We Are the People We Have Been Waiting For
(RED)'s president Tamsin Smith is in Las Vegas for the NBA All-Star weekend, where she will be the keynote speaker at the NBA Wives Luncheon, which celebrates philanthropic work. Here's the transcript of her speech:
A lot of people wait for someone else to change the world, their world – a politician, a partner, a mentor, a belief system. These role models and support structures can be crucially important. But sometimes it takes individuals to turn the tide. Individuals, coming on like the tide, that is a force to be reckoned with.
When it comes to AIDS in Africa, we -- individuals -- don’t have time to wait for someone else to act.
WE ARE THE PEOPLE WE HAVE BEEN WAITING FOR
5,500 people dying every day of a treatable, preventable disease isn’t a cause, it’s an emergency. If your neighbor’s house is on fire, you don’t discuss, you just grab the hose. That is why we invented (RED). Our founders, Bono and Bobby Shriver, set out to build the most powerful tool they could – one that wouldn’t run dry, one that anyone could wield, one that would get the job done – and, dare I say it, one that would be easy, exciting, empowering, even fun, to use.
This powertool – the notion of a new consumer movement -- was straightforward, crazy and a revolutionary all at once. We wrote a manifesto to explain how (RED) would work. I’d like to read that for you now.
ALL THINGS BEING EQUAL. THEY ARE NOT.
AS CONSUMERS, WE HAVE TREMENDOUS POWER.
WHAT WE COLLECTIVELY CHOOSE TO BUY OR NOT TO BUY,
CAN CHANGE THE COURSE OF LIFE AND HISTORY ON THIS PLANET.
(RED) IS THAT SIMPLE AN IDEA. AND THAT POWERFUL. NOW YOU HAVE A CHOICE.
THERE ARE (RED) PHONES, (RED) SHOES, (RED) MP3 PLAYER, (RED) FASHION BRANDS.
AND NO, THIS DOES NOT MEAN THEY ARE ALL RED IN COLOR, ALTHOUGH SOME ARE.
IF YOU BUY A (RED) PRODUCT, AT NO COST TO YOU
A (RED) COMPANY WILL GIVE UP TO HALF THEIR PROFITS TO BUY AND DISTRIBUTE
ANTI-RETROVIAL MEDICINE TO OUR BROTHERS AND SISTERS DYING OF AIDS IN AFRICA.
WE BELIEVE THAT WHEN CONSUMERS ARE OFFERED THIS CHOICE
AND THE PRODUCTS MEET THEIR NEEDS, THEY WILL CHOOSE (RED).
AND WHEN THEY CHOSE (RED) OVER NON-(RED), THEN MORE BRANDS WILL BECOME (RED)
BECAUSE IT WILL MAKE GOOD BUSINESS SENSE TO DO SO. AND MORE LIVES WILL BE SAVED.
(RED) IS NOT A CHARITY. IT IS SIMPLY A BUSINESS MODEL.
YOU BUY (RED) STUFF, WE GET THE MONEY, BUY THE PILLS AND DISTRIBUTE THEM.
THEY TAKE THE PILLS, STAY ALIVE AND CONTINUE TO TAKE CARE OF THEIR FAMILIES
AND CONTRIBUTE SOCIALLY AND ECONOMICALLY IN THEIR COMMUNITIES.
IF THEY DON’T GET THE PILLS, THEY DIE.
WE WANT THEM TO LIVE.
WE WANT TO GIVE THEM THE PILLS.
AND WE CAN. AND YOU CAN. AND IT’S EASY.
ALL YOU HAVE TO DO IS UPGRADE YOUR CHOICE.
Ok, so that’s the concept.
When you buy beautiful (RED) clothes from Gap or Armani, cool (RED) shoes from Converse, a hot (RED) phone from Motorola, or a rockin’ (RED) nano from Apple, you instantly become a Good Looking Samaritan.
Now, I know that I’m speaking to a special crowd. You already fit that bill. Good Looking Samaritans. You are already doing amazing things for your communities. What I’m offering today is a way to extend that energy into your shopping – turn a guilty pleasure into a virtuous endeavor. You don’t have to buy more, just buy smarter.
To date (RED) sales have generated over $20 million dollars for the Global Fund, which has gone straight into programs focusing on women and children affected by HIV/AIDS in Rwanda and Swaziland. Hundreds and thousands of mother, grandmothers, infants and orphans are profiting from (RED) purchasers.
I gotta tell you that FEELS SO INCREDIBLE.
Don’t we all just want to feel that way?
When some folks hear about my job, they sometimes say: “How wonderful of you to do what you do for people you don’t even know.” And I tell them: “I do what I do for me. I do it for how good it feels.” That’s to me is what will make (RED) a huge success at the end of the day. It empowers, it connects, it inspires – things that do that are things that you do over and over again. That’s what will sustain this effort.
We never want anyone to shop (RED) out of guilt. Shop (RED) out of love. Shop (RED) for the sheer joy of it.
Can I show you some pictures of fun in action?
[ROLL SIZZLE REEL]
Ok, so, head to Ceasars or hop onto the web and start accessorizing your compassion. Spend until the End. RIP HIV. Thank you.
A lot of people wait for someone else to change the world, their world – a politician, a partner, a mentor, a belief system. These role models and support structures can be crucially important. But sometimes it takes individuals to turn the tide. Individuals, coming on like the tide, that is a force to be reckoned with.
When it comes to AIDS in Africa, we -- individuals -- don’t have time to wait for someone else to act.
WE ARE THE PEOPLE WE HAVE BEEN WAITING FOR
5,500 people dying every day of a treatable, preventable disease isn’t a cause, it’s an emergency. If your neighbor’s house is on fire, you don’t discuss, you just grab the hose. That is why we invented (RED). Our founders, Bono and Bobby Shriver, set out to build the most powerful tool they could – one that wouldn’t run dry, one that anyone could wield, one that would get the job done – and, dare I say it, one that would be easy, exciting, empowering, even fun, to use.
This powertool – the notion of a new consumer movement -- was straightforward, crazy and a revolutionary all at once. We wrote a manifesto to explain how (RED) would work. I’d like to read that for you now.
ALL THINGS BEING EQUAL. THEY ARE NOT.
AS CONSUMERS, WE HAVE TREMENDOUS POWER.
WHAT WE COLLECTIVELY CHOOSE TO BUY OR NOT TO BUY,
CAN CHANGE THE COURSE OF LIFE AND HISTORY ON THIS PLANET.
(RED) IS THAT SIMPLE AN IDEA. AND THAT POWERFUL. NOW YOU HAVE A CHOICE.
THERE ARE (RED) PHONES, (RED) SHOES, (RED) MP3 PLAYER, (RED) FASHION BRANDS.
AND NO, THIS DOES NOT MEAN THEY ARE ALL RED IN COLOR, ALTHOUGH SOME ARE.
IF YOU BUY A (RED) PRODUCT, AT NO COST TO YOU
A (RED) COMPANY WILL GIVE UP TO HALF THEIR PROFITS TO BUY AND DISTRIBUTE
ANTI-RETROVIAL MEDICINE TO OUR BROTHERS AND SISTERS DYING OF AIDS IN AFRICA.
WE BELIEVE THAT WHEN CONSUMERS ARE OFFERED THIS CHOICE
AND THE PRODUCTS MEET THEIR NEEDS, THEY WILL CHOOSE (RED).
AND WHEN THEY CHOSE (RED) OVER NON-(RED), THEN MORE BRANDS WILL BECOME (RED)
BECAUSE IT WILL MAKE GOOD BUSINESS SENSE TO DO SO. AND MORE LIVES WILL BE SAVED.
(RED) IS NOT A CHARITY. IT IS SIMPLY A BUSINESS MODEL.
YOU BUY (RED) STUFF, WE GET THE MONEY, BUY THE PILLS AND DISTRIBUTE THEM.
THEY TAKE THE PILLS, STAY ALIVE AND CONTINUE TO TAKE CARE OF THEIR FAMILIES
AND CONTRIBUTE SOCIALLY AND ECONOMICALLY IN THEIR COMMUNITIES.
IF THEY DON’T GET THE PILLS, THEY DIE.
WE WANT THEM TO LIVE.
WE WANT TO GIVE THEM THE PILLS.
AND WE CAN. AND YOU CAN. AND IT’S EASY.
ALL YOU HAVE TO DO IS UPGRADE YOUR CHOICE.
Ok, so that’s the concept.
When you buy beautiful (RED) clothes from Gap or Armani, cool (RED) shoes from Converse, a hot (RED) phone from Motorola, or a rockin’ (RED) nano from Apple, you instantly become a Good Looking Samaritan.
Now, I know that I’m speaking to a special crowd. You already fit that bill. Good Looking Samaritans. You are already doing amazing things for your communities. What I’m offering today is a way to extend that energy into your shopping – turn a guilty pleasure into a virtuous endeavor. You don’t have to buy more, just buy smarter.
To date (RED) sales have generated over $20 million dollars for the Global Fund, which has gone straight into programs focusing on women and children affected by HIV/AIDS in Rwanda and Swaziland. Hundreds and thousands of mother, grandmothers, infants and orphans are profiting from (RED) purchasers.
I gotta tell you that FEELS SO INCREDIBLE.
Don’t we all just want to feel that way?
When some folks hear about my job, they sometimes say: “How wonderful of you to do what you do for people you don’t even know.” And I tell them: “I do what I do for me. I do it for how good it feels.” That’s to me is what will make (RED) a huge success at the end of the day. It empowers, it connects, it inspires – things that do that are things that you do over and over again. That’s what will sustain this effort.
We never want anyone to shop (RED) out of guilt. Shop (RED) out of love. Shop (RED) for the sheer joy of it.
Can I show you some pictures of fun in action?
[ROLL SIZZLE REEL]
Ok, so, head to Ceasars or hop onto the web and start accessorizing your compassion. Spend until the End. RIP HIV. Thank you.
Friday, February 09, 2007
Morija Printing Works in Lesotho
When Motorola joined (RED), they sought to work with companies in Africa and found Morija Printing Works in Lesotho to make the beautiful red packaging for their (RED) cell phones. After a visit to the Morija print shop two weeks ago, Motorola sent us some of these amazing photos of people at work and play, and also some candids of the print shop workers and their family members. You'll also get to see some of the absolutely breathtaking landscape in Lesotho in these photos.There are over 400 photos total, but we wanted to show you this first batch that we just received. Motorola is also working on a short film about the life of a Morija printing press operator, which we will post for you as soon as we have it.
Click here to see more photos on the (RED) flickr page.
Have a great weekend,
bn
Thursday, February 01, 2007
NEUTE(RED)?!
(RED) supporter BJ from Santa Monica, CA, had this photo printed onto greeting cards for the holidays, to send to her family's loved ones.We all had a good laugh at (RED) when we saw their dog in the photo. :)
The inside of the card read, "This year we are supporting (PRODUCT) RED in its fight against the AIDS pandemic in Africa. www.joinred.com."
We're happy to hear you've been sharing (RED) with your friends and family. We also love it when you share your photos with us. Be sure to send your (RED) photos to moblog@joinred.com so you can be featured on the blog!
Cheers,
bn
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