Get your GapKids and babyGap (PRODUCT) RED

It's a good day to be a kid. Or, in my case, size small.

GapKids and babyGap joined the (PRODUCT) RED family today, with their new collection of bodysuits, t-shirts, hoodies and pants designed for babies and kids, to help eliminate AIDS in Africa.

Colette and I visited to the Gap store on the Third Street Promenade in Santa Monica this afternoon to take a look, and boy, am I glad my five-foot-two self can fit into a boy's (PRODUCT) RED sweatshirt! (I have trouble fitting into "adult" clothes. I know, I know, don't make fun of me.)

While I was trying on the gray sweatshirt, a Gap sales associate came by to tell me that half the profits from the sales of (PRODUCT) RED goes to fighting AIDS in Africa. She also mentioned that the sales team at the store was thrilled to see the new products today at their morning meeting, and that they loved the sweatshirt I was wearing the most out of all the items. I didn't tell her that I work at (RED), because I wanted her to continue talking about (RED) without being distracted by what I already know.

When I got to the register, the same sales associate looked up at my armful of GapKids (PRODUCT) RED and said, "Wow! You're helping a lot of people." I smiled back at her and said thanks. I'm glad that the Gap employees are telling customers about how their (PRODUCT) RED purchases will help fight AIDS in Africa. It's an important part of spreading (RED) – from store to customer, customer to customer, and so on...

Stop by your local GapKids and babyGap stores today – or order online at babyGap.com and GapKids.com starting July 5 – and share photos of your kids in their GapKids (PRODUCT) RED gear by emailing moblog@joinred.com. We can't wait to see actual kids in these clothes, not just me :)

Cheers,
--bn