If you’re like me, when you think of Switzerland you think white snow-capped mountains and chocolate rather than glowing red buildings! Well, when Motorola launched its first (RED) handset, the RED MOTORAZR, in Switzerland at a huge event last Friday, this beautiful land-locked country in the middle of Europe really saw (RED)!
It was a Friday night in Zurich, and a thousand people along with some of the country’s most well-known celebrities and dozens of media turned up for the launch. The venue was the trendy Kaufluten Club and it was bathed in warm (RED) light for the evening. It was perfect actually, as this gorgeous Swiss city had such a ‘Christmassy’ feel the red building looked right at home!
The launch included an amazing concert by Italian pop star Nek who totally wowed the fans both with his performance and his commitment to (RED). Thank you Nek and congratulations to Motorola for a huge event!
It was also really great to spend time with Dr Christophe Benn from the Global Fund. He now lives in Geneva but used to run hospitals in Africa, so he knows firsthand what a difference your (RED) purchases can and are already making. Yay!
--Greta
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6 comments:
Thanks so much for sharing this report from Switzerland with us, bn.
I agree - it DOES sound like it was a GREAT time!
It is absolutely fantastic to see how (RED) is growing atound the world.
I look forward to the day when (RED) is completely around the world!
And I really like the title "Alpine (RED)" - smile.
Take very good care of each other. Blessings are always around us - especially at this time of year.
I AM....ALWAYS (RED) AT HEART, debbie
My and my buddy Becker created a dare for all our photography colleagues to support the Join Red initiative and thought you guys would want to know about it.
We were pretty stoked.
To check it out, click here or just go to simplephotominute.com.
Thanks for all you do!
when is (RED) go international, example like we in singapore dont know where and how to buy the (RED) product...
I want one of the red Moto(RED) t-shirts used at the Zurich launch event, where can I get one?!?
:-)
s75208@hotmail.com
(RED) is amazing. I hope you guys keep growing.
Me gustaria saber mas sobre su fundacion o campaña..pero solo hablo en español..Aca les paso mi email, por si alguien se toma la molestia. Saludos. J.Antonio Fernandez(Argentina)
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