Here's a post from one of our (RED) team members, Lisa, working in the UK:
Was so excited to get invited to Wimbledon last week! AMEX (RED) was one of the major sponsors and you really couldn’t escape it from the minute you stepped off the tube (or subway for those of you not based in the UK). AMEX had turned Southfields station red – literally. Instead of the dull cement décor, the platform looked like court grass, the umbrellas a bright red and you couldn’t miss the messages that it was actually possible to indulge and do good at the same time!
By the time I got to Wimbledon, our AMEX (RED) friends Andy Roddick and Venus Williams – who both came out in support of (RED) and the new AMEX (RED) card – were unfortunately out of the tournament. In typical English style, it rained on and off throughout the afternoon. But the sun finally did come out for me to see the FAVOU(RED) Roger Federer play Mario Ancic in the quarter finals.
I’m guessing approximately 400,000 people visited Wimbledon this year for the tournament. I hope many of them saw the great stuff AMEX was doing and will go (RED)!
Lisa
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6 comments:
it just fills up my senses to see scenes like this, especially at a venue the calliber of Wimbledon. i just hope and pray the states are as receptive to these awesome brands and the marketing of them.
Roddick and Williams are big here even for those who aren't into tennis. i'm wondering if i will be seeing their likenesses in the magazines, billboards, and sides of busses here - maybe?
love that "do something selfish" AMEX(red) add on the side of the buses.
this is fun watching the overseas birth here, the (red) landscape and unbrellas and such. and this is like waiting for an invasion, just a good one, and the best one ever!
stay close,
sammi
This is awesome and it is always great to see things happening in sucha big scale for RED.
Keep up the good work!
Ale
Well done Lisa
I heard on the BBC that 1 milion people visited wimbledon this year!
It is so exciting to watch the birth of this brand and I am eagerly anticipating its debut in the US this fall.
I'm also sharing your blog entries with my college professor husband and am lobbying for (RED) to be included as a case study in his management informations systems course - I think I am making headway but a hugely successful (RED) debut in the states would help my case considerably.
hey! why dont u guys get Apple in too? then we can have RED iPods. o.O thatd be cool.
Thank you so very much for the report from Wimbledon and especially for all the BEAUTIFUL pictures of RED around London!
It is TRULY an amazing sight to see, especially when we know that it is the people tenuously clinging to their lives and their futures in Africa who will benefit from the success of RED.
I really like the adverts on the side of the buses (Do something selfish and selfless). I only wish
that I could return to that marvelous city to see them for myself!
Keep up the GREAT WORK, Lisa and RED.
FOREVER RED, debbie
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